The role of artificial intelligence in business decision-making

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in business decision-making, revolutionizing the way organizations operate and strategize in the contemporary landscape. This scholarly article explores the multifaceted role of AI in business decision-making processes, delving into its applications, benefits, challenges, and future implications. Drawing upon a comprehensive review of literature and real-world case studies, this article elucidates how AI technologies such as machine learning, natural language processing, and predictive analytics are reshaping decision-making paradigms across various industries. Additionally, it examines the potential ethical and societal implications of AI-driven decision-making and offers insights into navigating these challenges. Ultimately, this article underscores the imperative for businesses to embrace AI as a strategic enabler for enhanced decision-making agility, efficiency, and competitiveness in an increasingly complex and data-driven global economy.