Strategic Alliances in the Digital Age: A Comprehensive Review of Business Research

Abstract

Strategic alliances have become imperative in the contemporary business landscape, especially with the advent of the digital age. This scientific article provides a comprehensive review of business research relating to strategic alliances in the digital age. It explores the dynamic challenges and opportunities associated with forging alliances in the context of a rapidly evolving technology landscape. The study aims to provide insight into strategic considerations on the role of digital technologies and the impact of these alliances on organizational performance. Through a systematic analysis of existing literature, this article aims to contribute to a deeper understanding of the intricacies of strategic alliances in the digital age and provides a basis for future research in this area.