Customer Relationship Management: Best Practices for Business Managers

Abstract

This article delves into the realm of Customer Relationship Management (CRM) and offers insights into best practices tailored for business managers. With the contemporary business landscape increasingly emphasizing customer-centric approaches, effective CRM strategies are imperative for sustained success. Drawing from established literature and real-world examples, this article outlines key principles, tools, and techniques that business managers can leverage to optimize their CRM initiatives. From understanding customer needs to implementing robust CRM systems, the article presents a comprehensive guide to enhancing customer relationships and driving business growth.