The Impact of Digital Transformation on Business Performance: A Comprehensive Review


  • Dr. Irfan ul Haq Department of Economics Quaid-e-Azam University Author


This scientific article provides a comprehensive review of the impact of digital transformation on business performance. Digital transformation, driven by technological advancements, has become a strategic imperative for organizations around the world. The article synthesizes existing literature, examining key dimensions such as organizational agility, innovation, customer experience and operational efficiency in the context of digital transformation. The study aims to offer insight into the multiple facets through which digitalization influences business outcomes and to provide a basis for future research in this dynamic area.